From Market Research Insights to Strategy, Planning and Tactical Executions that Produce Results 

 

Market Research

Customized For You

Sampling of Study Types and Methodologies
Focus groups
In-depth-interviews
Web or phone surveys
Concept testing
Customer satisfaction & loyalty
Positioning
Pricing
Attitude & usage
Customer segmentation
Secondary and competitive

Unlocking how to uniquely meet the needs of your customer is how you win. We live in the world of information overload, so reaching your customers, securing meaningful insights and knowing how to convert those into action with agility is what you need.

 

For 30 years we've been designing qualitative and quantitative research with one goal in mind. Helping our customers to uncover actionable insight to solve their business needs.

 

From focus groups and for early stage discovery to  validating concepts and strategy you can convert to action.  We'll work seek to listen to your needs and be a trusted guide through the process choosing the right methodology and research plan to deliver on time, on budget and most importantly, to get to the heart of the matter with insights that drive decisions and action. 

 

Branding

Much more than a logo

Brand Support

Positioning

Portofolio / Architecture

Message Development

Naming & Identity

A brand is much more than a mark, a logo, or a visual identity. Brands are everything your customer thinks, feels and understands about you. The collective perception of all touch points you have with your customers. It's what you say, how you say it and the tone of voice you use when you convey it. 

 

Successful brands understand this and recognize the power of simplicity and how to address the basic needs their customers have. Giving them the confidence and trust they seek when making even the most basic purchase decision.

From pharmaceuticals, to football fields, from consumer products to complicated technologies, service offerings and even the public sector, we've have helped our clients uncover the essence of their offering and share their story with the right customers at the right points in time to simplify decision making.

 

Digital & Content

How to Win

Sampling of Content Types

 
Web
Social media
Video
Brochures
Email campaigns
Nurture tracks
White papers
Case studies
Presentations
Community reports

How, when and where you say is important as what you have to say. In today's always on world, breaking through with clear, concise and compelling messages is the challenge.

 

It's more than just clever attention grabbing creative, delivering great content that is channel based is key. Because a click that doesn't convert into a relationship wth lasting value is just another metric that doesn't matter.

We've help companies create the right content from consumer goods, industrial services and manufacturing.  B2C, B2B or channel partners and every combination you can imagine we first seek to understand then we build content to breaks through the clutter and create the desired response. 

©2020 by Grindle Marketing Communication

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